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LIMITED EDITION: Web 2point2 T-Shirt


We have about 40 shirts left over from the event last week and I am offering them up for sale here. They are American Apparel* brand, and are $20/each plus $3.95 S&H (includes insurance) for a total of $23.95 per shirt. All proceeds will go to funding future BrainJams and Social Media Club […]

Quick Update


I have been swamped and have not had a time to write up the notes from the event, but will be wokring on that task and catching up by the end of the week, including posting the audio we captured from a few sessions.  In the meantime, you may be interested in seeing some of […]

Is There Intimacy in Social Media?


Heather Gold led the discussion. People are missing quality connections, meaningful conversations online. If you have a deep conversation with someone face to face, can you continue that online? Can you have such a deep connection when you meet online?
Gail Williams: I see the words friend and community used to describe database divisions.
Shannon Clark: People […]

Skittles and Sketches!


So that it is clear that we don’t just get together to blow hot air, we wanted to do something  that brought participation and creative collaboration into the unconference.  Skittles and Sketches is a sketch comedy contest around the idea of Web two-dot-OHHHHH.  We have asked unconference participants to:

Find a team
Find a theme
Live the dream […]

No-Bullshit Marketing


MJ Kim, Raj Prasad, Al Chang and Jason Hilton talked about marketing.
Kim is the marketing person for PhotoBucket. Hilton and Prasad are from WDFA Marketing, an ad agency. Kim says, “Marketing, evangelizing is the same whether it’s for your company or you’re on your first date.”
How do we do no-bullshit marketing, both traditional and non-traditional?
Kim: […]

Economics of Abundance


Bruce Cahan of Urban Logic and Kevin Jones from GoodCap led a discussion on “The Economy of Abundance.”
Cahan introduced the idea of the Means Meter. How do you know you’re creating the good? How do you now what social values you’re either enhancing or impeding? How do you translate social values to the monetary economy?
For […]

Introducing Social Media Club, a User-Generated Startup


Chris Heuer and Howard Greenberg pitched Social Media Club, the first user-generated startup.
From the blog: ” Social Media Club is being organized for the purpose of sharing best practices, establishing ethics and standards, and promoting media literacy around the emerging area of Social Media. This is the beginning of a global conversation about building an […]

Nightlife Update


We know you are covered during daylight, but have you thought about what you will do over the next couple of days once the sun goes down?
Well, let me give you some food for thought.
First there is the Web 2point2 Release party brought to you by the Israel Web Tour and the fine folks over […]

Did someone say raffle?


I love unexpected surprises.
Our pals over at Microsoft have given us a View Sonic PocketPC V37 (retail value is somewhere around $250) to raffle off during the UNconference. Yes, it seems someone will be leaving the Web 2point2 event just a little more organized than they were before.
To play, you will be placing a […]

Christine Reports on the Conference Hack Strategy


I have known about this happening for some time, but when Christine Herron added it all up, I was just astounded.  By reserving an open conference room at the O’Reilly Web 2.0 Conference Hotel, the team at Mashery got in front of all the same important people for $144,000 less than what conference sponsorship would […]